NOW Fresh is a part of Petcurean, a Canadian-owned and operated company that began in 1999. Petcurean takes pride in creating exceptional pet foods with fresh and high quality ingredients that not only meet, but exceed the cat and dog health requirements in the pet food industry.
NOW Fresh dog and cat foods are about as fresh as kibble can get, with 100% market-fresh fish or meat, wholesome produce, and natural sources of Omega 3 and 6 fatty acids. It's almost like feeding your pet scraps as you prepare dinner, except each recipe is tailor-made for cats and dogs of specific lifestyles and backgrounds.
NOW Fresh creators are well aware that there is no "one size fits all", universal pet food that will meet all the needs of each and every cat or dog. For this reason, they offer a wide selection of foods with varying protein sources and content, whole grain and grain-free options, and support for specific life stages.