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FirstMate Limited Ingredient Dry Dog Food - New Zealand Beef offers a simple yet nourishing solution for dogs with sensitive stomachs or food allergies. Using only pasture-raised beef from New Zealand, it delivers high-quality protein without added hormones or antibiotics—just pure, clean ingredients your dog can thrive on.
The streamlined recipe is gentle on digestion, making it a go-to for dogs with dietary restrictions or allergy concerns. Chicken fat is included for essential nutrients, but is processed without protein, reducing the chance of triggering poultry-related allergies. With fewer ingredients and a focus on quality, this food provides a wholesome, balanced option for everyday feeding.
FirstMate New Zealand Beef Meal Formula is Formulated to meet the Nutritional Guidelines Established by the AAFCO Dog Food Nutrient Profiles for Maintenance.
Feeding Guidelines
Regular Diet
Puppy Diet
Senior/Weight Diets
Weight
Less Active/Senior
Adult
Puppy
Weight
6-11 Weeks
3-4 months
5-7 months
8-12 months
Weight
Less Active
Active
kg (lb)
cups/day
cups/day
cups/day
kg (lb)
cups/day
cups/day
cups/day
cups/day
kg (lb)
cups/day
cups/day
1-2.3 kg (2-5 lbs)
1/8-1/4 cup (19-39 g)
1/8-1/4 cup (19-39 g)
1/8-1/4 (19-39 g)
1.4 kg (3 lb)
1/2 cup (78 g)
1/2 cup (78 g)
1/2 cup (78 g)
1/4 cup (39 g)
1-2.3 kg (2-5 lbs)
1/8-1/4 cup (19-39 g)
1/8-1/4 cup (19-39 g)
2.3-4.5 kg (5-10 lbs)
1/8-1/4 cup (19-39 g)
1/4-1/3 cup (39-52 g)
1/4-1/3 cup (39-52 g)
2.3 kg (5 lb)
3/4 cup (116 g)
1/2 cup (78 g)
1/2 cup (78 g)
1/2 cup (78 g)
2.3-4.5 kg (5-10 lbs)
1/8-1/4 cup (19-39 g)
1/4-1/3 cup (39-52 g)
4.5-9 kg (10-20 lbs)
1/4-1/2 cup (39-78 g)
1/3-2/3 cup (52-103 g)
1/3-3/4 cup (52-116 g)
4.5 kg (10 lb)
1 cup (155 g)
1 1/4 cups (194 g)
3/4 cup (116 g)
1/2 cup (78 g)
4.5-9 kg (10-20 lbs)
1/4-1/2 cup (39-78 g)
1/3-2/3 cup (52-103 g)
9-13.6 kg (20-30 lbs)
1/2-3/4 cup (78-116 g)
2/3-1 cup (103-155 g)
3/4-1 1/4 cups (116-194 g)
6.8 kg (15 lb)
1 1/4 cups (194 g)
1 1/2 cups (233 g)
1 cup (155 g)
3/4 cup (116 g)
9-13.6 kg (20-30 lbs)
1/2-3/4 cup (78-116 g)
2/3-1 cup (103-155 g)
13.6-23 kg (30-50 lbs)
3/4-1 1/2 cups (116-233 g)
1-1 3/4 cups (155-271 g)
1 1/4-2 cups (194-310 g)
9.1 kg (20 lb)
1 1/2 cups (233 g)
1 3/4 cups (271 g)
1 1/4 cups (194 g)
1 cup (155 g)
13.6-23 kg (30-50 lbs)
3/4-1 1/2 cups (233-310 g)
1-1 3/4 cups (155-271 g)
23-32 kg (50-70 lbs)
1 1/2-2 cups (233-310 g)
1 3/4-2 1/4 cups (271-349 g)
2-2 3/4 cups (310-426 g)
13.6 kg (30 lb)
2 cups (310 g)
2 1/4 cups (349 g)
1 3/4 cups (271 g)
1 1/4 cups (194 g)
23-32 kg (50-70 lbs)
1 1/2-2 cups (233-310 g)
1 3/4-2 1/4 cups (271-349 g)
32-41 kg (70-90 lbs)
2-2 1/2 cups (310-388 g)
2 1/4-3 cups (349-465 g)
2 3/4-3 1/2 cups (426-543 g)
18.2 kg (40 lbs)
2 1/2 cups (388 g)
2 3/4 cups (426 g)
2 1/4 cups (349 g)
1 3/4 cups (271 g)
32-41 kg (70-90 lbs)
2-2 1/2 cups (233-310 g)
2 1/4-3 cups (349-465 g)
41-50 kg (90-110 lbs)
2 1/2-3 cups (388-465 g)
3-3 3/4 cups (465-581 g)
3 1/2-4 1/4 cups (543-659 g)
22.7 kg (50 lbs)
3 cups (465 g)
3 1/4 cups (504 g)
2 3/4 cups (426 g)
2 1/4 cups (345 g)
41-50 kg (90-110 lbs)
2 1/2- 3 cups (388-465 g)
3-3 3/4 cups (465-581 g)
50-64 kg (110-140 lbs)
3-4 cups (465-620 g)
3 3/4-4 1/2 cups (581-698 g)
4 1/4-5 cups (659-775 g)
27.3 kg (60 lbs)
NA
NA
3 1/4 cups (504 g)
2 3/4 cups (426 g)
50-64 kg (110-140 lbs)
3-4 cups (465-620 g)
3 3/4-4 1/2 cups (581-698 g)
-
-
-
-
31.8 kg (70 lbs)
NA
NA
3 3/4 cups (581 g)
3 1/4 cups (504 g)
-
-
-
-
-
-
-
36.4 kg (80 lbs)
NA
NA
4 1/4 cups (659 g)
3 3/4 cups (581 g)
-
-
-
To help your pet adjust without digestive upset, we recommend transitioning gradually over 7 to 10 days:
Days 1–2: Start with 25% new food mixed with 75% of their current food.
Days 3–4: Go to a 50/50 mix of new and old.
Days 5–6: Shift to 75% new food and just 25% of the old.
Day 7+: Full switch to 100% new food!
Some pets might do well with a slightly faster transition, while others (especially those with sensitive stomachs or food allergies) might need a bit more time—listen to your pet and adjust as needed.