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FirstMate Grain-Friendly Dry Dog Food - New Zealand Beef & Oats brings simplicity and quality together in one wholesome meal. With pasture-raised beef from New Zealand as the only animal protein source, it’s a great choice for dogs with dietary sensitivities or pet parents looking for transparency in their dog’s bowl. This formula skips the common triggers—no corn, wheat, soy, peas, or potatoes here—making it easier on sensitive stomachs and picky palates.
Oats and brown rice step in as the only grains, delivering sustained energy and digestibility without overcomplicating the ingredient list. And while there’s chicken fat for a boost of tasty, beneficial fats, it’s processed free of protein to minimize allergy risks. This diet is designed for daily feeding, offering balanced nutrition for adult dogs who thrive on clean, reliable ingredients.
FirstMate New Zealand Beef Meal & Oats Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.
Feeding Guidelines
Regular Diet
Puppy Diet
Senior/Weight Diets
Weight
Less Active/Senior
Adult
Puppy
Weight
6-11 Weeks
3-4 months
5-7 months
8-12 months
Weight
Less Active
Active
kg (lb)
cups/day
cups/day
cups/day
kg (lb)
cups/day
cups/day
cups/day
cups/day
kg (lb)
cups/day
cups/day
1-2.3 kg (2-5 lbs)
1/8-1/4 cup (19-39 g)
1/8-1/4 cup (19-39 g)
1/8-1/4 (19-39 g)
1.4 kg (3 lb)
1/2 cup (78 g)
1/2 cup (78 g)
1/2 cup (78 g)
1/4 cup (39 g)
1-2.3 kg (2-5 lbs)
1/8-1/4 cup (19-39 g)
1/8-1/4 cup (19-39 g)
2.3-4.5 kg (5-10 lbs)
1/8-1/4 cup (19-39 g)
1/4-1/3 cup (39-52 g)
1/4-1/3 cup (39-52 g)
2.3 kg (5 lb)
3/4 cup (116 g)
1/2 cup (78 g)
1/2 cup (78 g)
1/2 cup (78 g)
2.3-4.5 kg (5-10 lbs)
1/8-1/4 cup (19-39 g)
1/4-1/3 cup (39-52 g)
4.5-9 kg (10-20 lbs)
1/4-1/2 cup (39-78 g)
1/3-2/3 cup (52-103 g)
1/3-3/4 cup (52-116 g)
4.5 kg (10 lb)
1 cup (155 g)
1 1/4 cups (194 g)
3/4 cup (116 g)
1/2 cup (78 g)
4.5-9 kg (10-20 lbs)
1/4-1/2 cup (39-78 g)
1/3-2/3 cup (52-103 g)
9-13.6 kg (20-30 lbs)
1/2-3/4 cup (78-116 g)
2/3-1 cup (103-155 g)
3/4-1 1/4 cups (116-194 g)
6.8 kg (15 lb)
1 1/4 cups (194 g)
1 1/2 cups (233 g)
1 cup (155 g)
3/4 cup (116 g)
9-13.6 kg (20-30 lbs)
1/2-3/4 cup (78-116 g)
2/3-1 cup (103-155 g)
13.6-23 kg (30-50 lbs)
3/4-1 1/2 cups (116-233 g)
1-1 3/4 cups (155-271 g)
1 1/4-2 cups (194-310 g)
9.1 kg (20 lb)
1 1/2 cups (233 g)
1 3/4 cups (271 g)
1 1/4 cups (194 g)
1 cup (155 g)
13.6-23 kg (30-50 lbs)
3/4-1 1/2 cups (233-310 g)
1-1 3/4 cups (155-271 g)
23-32 kg (50-70 lbs)
1 1/2-2 cups (233-310 g)
1 3/4-2 1/4 cups (271-349 g)
2-2 3/4 cups (310-426 g)
13.6 kg (30 lb)
2 cups (310 g)
2 1/4 cups (349 g)
1 3/4 cups (271 g)
1 1/4 cups (194 g)
23-32 kg (50-70 lbs)
1 1/2-2 cups (233-310 g)
1 3/4-2 1/4 cups (271-349 g)
32-41 kg (70-90 lbs)
2-2 1/2 cups (310-388 g)
2 1/4-3 cups (349-465 g)
2 3/4-3 1/2 cups (426-543 g)
18.2 kg (40 lbs)
2 1/2 cups (388 g)
2 3/4 cups (426 g)
2 1/4 cups (349 g)
1 3/4 cups (271 g)
32-41 kg (70-90 lbs)
2-2 1/2 cups (233-310 g)
2 1/4-3 cups (349-465 g)
41-50 kg (90-110 lbs)
2 1/2-3 cups (388-465 g)
3-3 3/4 cups (465-581 g)
3 1/2-4 1/4 cups (543-659 g)
22.7 kg (50 lbs)
3 cups (465 g)
3 1/4 cups (504 g)
2 3/4 cups (426 g)
2 1/4 cups (345 g)
41-50 kg (90-110 lbs)
2 1/2- 3 cups (388-465 g)
3-3 3/4 cups (465-581 g)
50-64 kg (110-140 lbs)
3-4 cups (465-620 g)
3 3/4-4 1/2 cups (581-698 g)
4 1/4-5 cups (659-775 g)
27.3 kg (60 lbs)
NA
NA
3 1/4 cups (504 g)
2 3/4 cups (426 g)
50-64 kg (110-140 lbs)
3-4 cups (465-620 g)
3 3/4-4 1/2 cups (581-698 g)
-
-
-
-
31.8 kg (70 lbs)
NA
NA
3 3/4 cups (581 g)
3 1/4 cups (504 g)
-
-
-
-
-
-
-
36.4 kg (80 lbs)
NA
NA
4 1/4 cups (659 g)
3 3/4 cups (581 g)
-
-
-
To help your pet adjust without digestive upset, we recommend transitioning gradually over 7 to 10 days:
Days 1–2: Start with 25% new food mixed with 75% of their current food.
Days 3–4: Go to a 50/50 mix of new and old.
Days 5–6: Shift to 75% new food and just 25% of the old.
Day 7+: Full switch to 100% new food!
Some pets might do well with a slightly faster transition, while others (especially those with sensitive stomachs or food allergies) might need a bit more time—listen to your pet and adjust as needed.
