Nature's Variety Instinct Original - Chicken Meal

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  • Complete & balanced for all life stages & breeds
  • Contains real chicken and fresh produce
  • Contains antibiotics - Easily digestible
  • 74% high-quality animal ingredients & beneficial oils
  • 26% fruits & vegetables
  • Essential fatty acids work to improve skin & coat condition
  • Free of grains and gluten
  • Available in 4.4, 13.2, and 22.5 lb bags

Nature's Variety Instinct Original - Chicken Meal Formula is a complete and balanced kibble that promotes healthy digestion and simple, natural nutrition. The ingredient list includes real chicken as well as butternut squash, blueberries, and broccoli to provide essential nutrients and a full flavour. This food is ideal for dogs of all life stages. It also contains salmon, which provide essential fatty acids and will improve the overall condition of your dog's skin and coat.

This formula is free of gluten and grains, making it a great, easily digestible food with appropriately-sized kibble. Each piece is coated with a unique green tea extract that enhances the flavour. Available in 4.4, 13.2, and 22.5 lb bags.

Guaranteed Analysis

Nature’s Variety Instinct Chicken Meal Formula for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages.

Crude Protein (min.) 38.0%
Crude Fat (min.) 20.0%
Crude Fibre (max.) 4.0%
Moisture (max.) 10.0%
Vitamin E (min.) 100 IU/kg
*Ascorbic Acid (Vitamin C) (min.) 85 mg/kg
*Omega 3 Fatty Acids (min.) 0.3%
*Omega 6 Fatty Acids (min.) 2.6%


Vitamin A 19650 IU/kg
Vitamin D 2340 IU/kg
Thiamin (Vitamin B1) 21.5 mg/kg
Riboflavin (Vitamin B2) 19 mg/kg
Pyridoxine (Vitamin B6) 22.5 mg/kg
Folic Acid 3.5 mg/kg
Vitamin B12 0.27 mg/kg

*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
^Vitamin and Mineral information represent the typical values.



Calcium 2.3%
Phosphorus 1.4%
Potassium 1.0%
Sodium 0.5%
Magnesium 0.14%
Copper 21 mg/kg
Zinc 196 mg/kg


Calorie Content (Calculated):

Metabolizable Energy: 462 kcal/cup or 3931 kcal/kg


Chicken Meal, Chicken, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Chicken Eggs, Chickpeas, Peas, Tapioca, Tomato Pomace, Montmorillonite Clay, Natural Flavour, Salmon Oil, Potassium Chloride, Salt, Carrots, Apples, Cranberries, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, d-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Choline Chloride, Freeze Dried Turkey, Freeze Dried Chicken (including Freeze Dried Ground Chicken Bone), Rosemary Extract, Freeze Dried Turkey Liver, Pumpkinseeds, Dried Bacillus coagulans Fermentation Product, Butternut Squash, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Dried Chicory Root, Blueberries.

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