Instinct

Instinct is an independent pet food company based in the mid-Western United States that focuses on using healthy, natural ingredients to help "transform the lives of pets". Their lines of kibble, raw boost mixers, canned foods, and frozen raw diets (available in-store only) contain ingredients that are intended to solve common issues and frustrations with cats and dogs, such as dry skin and coat, finicky eating, and reactions to allergies or sensitivities to certain ingredients.

Instinct strongly believes in the quality of their dog and cat food products and offers a 100% satisfaction guarantee to pets and their owners.